Comments on: 7 Steps to Finding the Perfect Niche

By: Affiliate Marketing in a Nutshell | Affiliate Payload Review

Affiliate Marketing in a Nutshell | Affiliate Payload Review — Sun, 08 Mar 2009 10:56:50 +0000

[...] 7 Steps to Finding the Perfect Niche | The Wealthy Freelancer [...]

By: Apryl Parcher

Apryl Parcher — Sat, 07 Mar 2009 21:45:53 +0000

Dear Steve:

Great post, and one that I’ll definitely pass around to aspiring writers when I meet them.

It’s interesting to note the percentage of web work you’re doing right now. The same thing has happened along my career; mostly print at first. However, when I developed a niche in the Alternative Health field, the balance switched entirely.

The small business work I did early on was slow to move online–and it still seems that way. Most of my small-biz clients still prefer print. But I was talking to an Agency colleague recently, and he said that he hasn’t seen a decrease in print direct mail so much as he’s noticed a branching out online to compliment DM campaigns.

In this shrinking economy it’s all about measurement, no matter what niche you’re in…and there’s no doubt that the web has exponentially increased our ability to track and measure on the fly.

I look forward to learning more from your blog!

By: Susan Fleming

Susan Fleming — Sat, 07 Mar 2009 14:17:02 +0000

Excellent steps for identifying a niche, Steve. That’s a great way to identify a target market for a website, too.

And I wanted to comment on Susan Greene’s success in getting clients based on her search engine ranking, too. That’s the dream of everyone who markets on the Internet, isn’t it? One of the reasons she is so successful in that area is because her website incorporates the best organic search engine techniques. We would all do better if we paid attention to those things!

By: Steve Slaunwhite

Steve Slaunwhite — Fri, 06 Mar 2009 12:45:37 +0000

Hi Susan,

First of all, thanks for participating in the blog! I know you have a gazillion years of experience as a successful freelancer. We’d love it if you would contribute an article.

As for your post, there is no doubt that the need for online copy has grown by leaps and bounds over the past few years. I’d estimate that 75% of the client work I do is websites, landing pages and emails. However, I still get my share of print work. Right now, in fact, I’m working on a series of sales brochures for one of my favorite clients.

I don’t know much about the catalog market. Are there any catalog copywriters or designers out there who could shed some light on this topic?

By: Susan Greene

Susan Greene — Fri, 06 Mar 2009 02:11:39 +0000

Interesting suggestions. I find, however, that most of my clients come to me these days because of my search engine ranking, as opposed to me seeking them out.

Also, 95% of them want website copy. Is anyone else getting much PR, direct mail, catalog work? Maybe I’m missing out. I’d love to know.