Getting Clients
My 3-Step Plan to Beat the Recession
“My project pipeline is drying up quickly! What do I do?”
That’s the most common question I’m hearing from fellow freelancers right now. And for good reason. After enjoying a steady stream of business for a few years, many freelance professionals are now scraping for work, taking whatever they can find, for whatever fees they can get.
There’s no [...]
5 Tips for Developing an E-Newsletter that Makes the Phone Ring
An e-newsletter is a great way to remain top-of-mind with current and past customers while converting “warm” prospects into paying customers. Even though I have a blog and a well-optimized Website, I still receive calls that begin this way, “Hi Dianna. I’ve been getting your newsletter for a while now and would like to talk [...]
What to Say or Write to Get Repeat Business
What do you say to previous clients when you are trying to generate repeat business?
A lot depends on what you did for the client and what your relationship with him or her is like. Whatever you say or write, keep it short. For instance, you can remind clients of the work you did and let [...]
My No-Frills Strategy for a Steady Income
I don’t get 10 inquiries a day from prospective clients.
I know some superstar freelancers do, but I’m not one of them.
In fact, now that I think about it … I don’t even get 10 inquiries a month! Yet over the last four years, I’ve been able to build a very profitable and steady business working [...]
Direct Mail Vs. Everything Else
I’m a huge proponent of direct mail. It’s such an effective means of generating business for freelancers.
Why? Because it’s the most accurate and efficient self-promotion tool out there for pinpointing the exact companies you want to go after and win over.
Can you employ other marketing tactics aside from direct mail? Certainly you can. Let’s look at [...]
No Track Record? No Problem!
If you’re an aspiring freelancer (or new to freelancing) and you’re down in the dumps right now, what I’m about to tell you will hopefully change the way you feel about the tough road ahead.
Here it is: When you’re starting out, what you lack in experience and track record you can make up by working [...]
The Magic of the Five-Step Process
What do you say when you’re talking to a potential client who’s looking to hire you for an upcoming project?
Whether they acknowledge it or not, all clients secretly want to be led. They want a freelancer who can guide them through the project. And when they call you, they want you to convince them that [...]
Niche and Grow Rich? The Great Niche Debate…
Hey freelancers… is your typical project list filled with work of all shapes and sizes and spanning every industry? Or do you stick to serving one particular vertical (like healthcare) or performing one particular type of work (like writing white papers)?
In other words… are you a generalist or a specialist? And will one way make [...]