Pricing

The Biggest Pricing Mistake You Can Make

There is a devastating pricing mistake that almost every freelancer has made. (Me included.)
Here’s what typically happens.
Say a potential new client calls you. She is the marketing director of a large company and has a project she wants you to quote on. It’s right up your alley. You’re excited! You want the work. And, if [...]

Why I Don’t Have An Hourly Rate

I don’t have an hourly rate for my freelance copywriting services. Nor do I have a daily rate.
I really don’t.
When I estimate for a job I base my calculations on the value of the work I am going to be doing. Yes, I factor in the amount of time it is likely to take. But [...]