[main] The Team

Co-Founders

Steve Slaunwhite, Co-Founder and Editor

Steve Slaunwhite is an award-winning copywriter, marketing coach and author.

His books include Start & Run A Copywriting Business, Secrets Of Six-Figure Freelancing and The Everything Guide To Writing Copy – all released through major publishers. He is also the creator of two popular home-study courses: Secrets Of Strategic Copywriting and Marketing Your Design Business (with Michael Huggins).

Recently Penguin Press, one of the world’s largest publishers, picked Steve to write The Complete Idiot’s Guide to Starting a Web-Based Business. (His friends say he qualifies.)

A recognized expert on successful freelancing, Steve’s insights have been featured in The Wall Street Journal, Inside Direct Mail, Vancouver Sun, Insurance Marketing, Sales & Marketing Journal, Work-At-Home Expo, The Writer, Writers Digest, Home Business Report and dozens of other publications.

Each year hundreds of freelance professionals learn how to attract more clients and better paying projects through Steve’s courses, seminars and coaching programs. As a successful freelancer himself, he has used the techniques he teaches to land such clients as UPS, Symantec, Forbes, Canadian Business magazine, Hoovers, Scotts Directories, Hewlett-Packard and dozens of others.

To learn more about Steve’s books and programs, and to get a FREE copy of The Copywriters Success Kit visit www.ForCopywritersOnly.com.

Pete Savage, Co-Founder and Editor

Pete Savage is a freelance copywriter, speaker, and coach whose insights have been published in the World’s Best Kept Copywriting Secrets Vol. II, and by the Canadian Professional Sales Association, SixFigureJobs.com and more.

Pete has built a successful freelance copywriting business “by hand” – without relying on any of the over-hyped, promise-laden success “solutions” that suffocate and frustrate so many fledgling and aspiring freelance copywriters.

He’s accumulated an enviable client list, and written marketing materials of all descriptions for companies like Motorola, HP, AT&T Wireless, 3M, AOL, Delta Faucet, Sears, Siemens, NCR, and RIM (makers of the BlackBerry®).

In 2007, Pete wrote and launched his own direct mail self-promotion campaign that shattered even his own expectations for success. He reveals all the details of his winning package in his new ebook, The Freelance Copywriter’s $64,000 Direct Mail Self-Promotion Package!

Pete is also the founder and host of Pete Savage’s Ultimate Supper Club (www.UltimateSupperClub.com) where he explores the secrets of success and human potential with a select group of business luminaries.

Ed Gandia, Co-Founder and Editor

Ed Gandia has been a working freelance copywriter since March 2004. In only 27 months-and while holding a demanding full-time sales job-Ed took his part-time freelance business from zero to a six-figure income without sacrificing his paycheck or putting his family’s financial future at risk.

Ed attributes much of his freelance success to his 11-year career as a sales professional in the high tech and industrial arenas. During that time, Ed built and managed new sales territories for demanding sales organizations. Working in results-oriented environments taught him how to start and grow a business from the ground up and with limited resources. It also helped him develop the self-confidence and work ethic necessary to succeed as a freelancer.

Since 2004, Ed has written copy for more than two dozen clients. He is the author of Stop Wishing and Start Earning: A Low-Risk Plan to Escape 9-5 and Launch a Profitable Copywriting Business.